HOW A CARRERA BICYCLE COMES TO LIFE

Taking care of details and paying attention to innovation are the key elements of the “Made in Italy” mark which distinguishes Carrera bicycles.

With a project and development idea from the Podium team, the history of a Carrera bicycle begins. The idea is processed and reproduced in 3D to make it possible to visualize distinctive characteristics immediately. To develop a project in the best possible way, in a team that includes all the necessary professionals, the next step is to get a direct go-ahead for the prototype phase. This is a very delicate part that requires qualified manual attention such as our Italian craftsmen are able to give, and advanced technological knowledge that guarantees a product and those performance extras requested by a market that is ever more demanding.

The great flexibility of Podium is guaranteed in the manual crafting and assembly sustained by high tech integrated systems within the company, allowing the evaluation of singular customer requests; it thus provides “out of production” models that few rivals can match. The personalisation of each singular piece makes Carrera bicycles unique; they are now considered “author’s diamonds” by enthusiasts all over the world.

The component assembly occurs in the company labs in Calcinato under the expert guidance of Luciano Bracchi, who is in charge of Podium’s projects and development. A “Made in Italy” product that interprets Italian style well and is known throughout the world, now attracts investments from business people who believe in contributing to the improvement of performances within the sport of cycling.