Carrera Podium was born in 1989 out of the common passion for bicycles of its founders: Davide and Francesco Boifava and their friend Luciano Bracchi. It is a company built on the cohesion of a work team capable of obtaining important successes side by side with great champions on the roads and circuits of Italy and the whole world. Led with great enthusiasm by Davide Boifava, who daily devotes to the task his experience gained through cycling, first as a professional racer and then as a team manager; Podium is today a company with a modern structure capable of looking at the future with determination and optimism.
Rewarded with over 500 victories in the most prestigious competitions, Podium follows the objective of transmitting its passion for bicycles, creating products that meet as far as possible the dreams, the needs and the expectations of athletes, professionals and enthusiasts all over the world. Through an efficient network of importers and distributors, Carrera bicycles are on the roads of many foreign countries: Sweden, Switzerland, Spain, Austria, Belgium, Holland, France, Germany, the United States, Australia, Venezuela, New Zealand, Korea and Japan. Because of this world market, over 50% of Carrera-Podium’s production is destined for export. It has helped turn the “Made in Italy” brand into an international success, while at the same time offering hand-made bicycles with outstanding innovative features.
PODIUM’s corporate headquarters are at Calcinato in the province of Brescia, a place where artisanal skills bond with the performance capacities of High-Tech. Luciano Bracchi, head of the company’s Research and Development section, is the creator of Carrera Bicycles; together with an expert team of enthusiastic co-workers, he designs models with a continuing focus on innovation. Through the years he has developed frames with new lines, and built with metals that have made their mark on road-bike evolution, from steel through aluminum to carbon with different alloys. During the 1997 season Podium was the first company – not just in Italy, but throughout the world – to put carbon inserts into the rear end of an aluminum frame. Four years later this line of development reached its apogee with the triumph of carbon fiber; the first frame completely made of this expensive material was produced in 2001. The PHIBRA frame that resulted from this new approach marks an important turning-point in the design of road bike frames, and has already obtained noticeable success in the world.
